Spanx | Design & Art Direction
Spanx is the leader of shapewear and has been expanding their brand into women’s apparel with chic and classic pieces with benefits made for a woman in mind. I designed a large range of assets for multiple departments within the brand that include: paid ads, email marketing, social media, and e-commerce.
Designed top performing (top click through rates, top gross amount, etc.) marketing emails for product launches, brand moments, and seasonal campaigns.
Edited videos and images for advertising and paid ad usage for the brand. Ads would then be used across multiple social media platoforms including Facebook, Instagram, Pinterest, and Tiktok.
Created Instagram social media assets including posts and stories based on current campaigns and product launches. This would be posted for the brand's 900k followers.
