ANDREW MARC | Design & Art Direction
Andrew Marc has been a leader of designing outerwear since 1982 with its heritage of being one of the pioneers of luxury leather jackets. As I worked on all marketing and brand material, I wanted to make sure its edgy and cool brand positioning was visible throughout.
Andrew Marc downs and puffers were lab tested for performability and one could shop styles that met their needs - from the shore to the slopes. As you hover over the style, information about its use and the high and low temperatures these coats can last in are shown.
Edited videos for advertising and marketing uses for the brand. I then mocked up how video ads would be used for advertisers.
For the launch of AM Boots, catalogs were sent nationwide. I helped with the design and layout of the catalog as well as the prototype phase for the boots itself.
For the Valentine’s Day promotion, I vectored pin designs to be sent to customers as a gift with purchase; I also designed the promotion card that would be included in each pin bundle.
